Service 01

News website SEO built for Discover and Google News.

News website SEO is the work of making a publishing platform fast, crawlable, and eligible for Google News and Google Discover — so every story you publish has a chance at reach. We have done it for national and regional newsrooms since the Discover feed existed.

Media sites win or lose on three things: speed, structure, and distribution. A story that takes four seconds to render on a mid-range Android phone will not hold a Discover click, and an archive with broken pagination will not get crawled deeply enough to rank. We fix the platform first, then the content system on top of it.

This is different from generic blog SEO. News has its own requirements — publisher markup, sitemap conventions for fresh content, AMP decisions, paywall signalling, E-E-A-T through author entities, and the ability to survive ten times normal traffic when a story breaks.

What news website SEO includes

A growth stack built for newsrooms, from crawl health through to the story templates that actually earn distribution.

Technical SEO for large news archives, category trees, and tag pages
Google News eligibility and Google Discover readiness — markup, imagery, and UX
NewsArticle and author schema, plus publisher entity cleanup
Core Web Vitals work targeting real INP and LCP budgets on mobile
High-traffic performance hardening, caching, and CDN strategy
Editorial workflows and CMS improvements your desk will actually use

Who this is for

National and regional news portals, digital-first media brands, and publishers who need reliable growth without maintaining a permanent in-house SEO and engineering bench. We have supported news brands including Network18, Zee News, NewsX, India News, inKhabar, Ghamasan, MP Breaking, and Jhabua Live.

How we work

We audit crawl health, indexation, and page templates, then prioritise the fixes most likely to unlock Discover and News visibility. After that it is iteration: ship, measure against sessions and engaged time rather than vanity rankings, and keep the platform stable while the newsroom keeps publishing.

Partners

News brands we support

FAQ

News & Media Growth questions, answered.

How do I get my news website into Google News?

Google News eligibility is largely automatic now, but it depends on your site meeting technical and editorial standards: clear authorship, transparent publisher information, unique reporting, correct NewsArticle markup, a crawlable archive, and fast mobile pages. We audit each of these and fix what is blocking eligibility.

What makes an article eligible for Google Discover?

Discover favours compelling, timely content with high-quality large images (at least 1200px wide with max-image-preview:large enabled), fast mobile load, clear titles that are not clickbait, and a site with established topical authority. We build these requirements into your article template so every story qualifies by default.

Can you support our site during traffic spikes?

Yes. High-traffic support is part of this service — caching strategy, CDN configuration, database and query tuning, and origin capacity planning so a breaking story does not take the site down at exactly the moment it matters most.

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Ready to grow your news platform?

Tell us about your newsroom, campaign, or product — we will reply with a clear next step.