Most agencies sell a monthly package: so many posts, so many blogs, a report at month end. That model fails a property launch, because the enquiry volume in the first six weeks decides whether the project sells, and it fails a campaign, because polling day does not move.
We work backwards from the date instead. Message and positioning first, then the channel mix, then the assets, then a launch cadence that escalates as the window closes — with WhatsApp and SMS wired into the same plan when reach needs to be guaranteed rather than hoped for.